What a Partnership Might Look Like
A pickleball facility was hosting a one-off tournament and wanted to make the event feel more premium and competitive without raising registration costs or managing sponsor logistics internally. They needed better prizes, stronger incentives for players, and brand support that felt natural to the event.
The Goal
1
Increase sign-ups and perceived event value by adding participant perks and meaningful sponsorship without committing to a long-term partnership.
Baseline’s Role
2
Baseline represented the event to aligned brands and handled the full sponsorship process, including:
• Outreach to relevant product and food/beverage partners
• Securing in-kind sponsorships for prizes, giveaways, and player perks
• Positioning the event to brands with a clear, concise sponsorship summary
• Coordinating sponsor assets, delivery timelines, and fulfillment needs
The Outcome
3
Players received high-quality prizes and giveaways
• The event felt more premium and competitive
• Registration interest increased without raising entry fees
• The facility gained sponsor support without added operational burden
Why it Worked
4
The sponsors were well-matched to the audience, the integration felt natural to the event, and the added value directly benefited participants without interrupting play.
